Benefits of Sponsorship

Media Exposure

Opportunities for TV, radio, internet and print media exposure. All NASCAR Nextel Cup and Busch Grand National races are televised by either NBC or FOX. Most are also rebroadcast on Speed Channel.  All NASCAR Craftsman Truck Series and Hooters ProCup races are televised on Speed Channel.

 

Show Car Program

Sponsors can utilize a show car program to help promote product and service awareness. Show car bookings can be built into a sponsorship program, allowing you to send a show car  to designated locations and support special promotions that you choose.

 

Licensing & Merchandising

Opportunities for added sponsor exposure exist with race team merchandise. Added exposure through licensing, distribution, promotional sales and give-a-ways gets results for the sponsor.

 

Event Hospitality

Sponsors may get honorary Team Member status with the team through event hospitality networking and a behind-the-scenes look at the pit and garage area.

 

Your Company’s Colors & Logo

Get recognized. Your company may be represented on the race car, transporter, uniforms, signs, pit equipment, tool boxes, banners, decals, press kits, and racing letterhead. Your company can have approval of all design and colors. Your company may arrange driver appearances during the year for the purpose of promoting your products and services.